South Korean conglomerate Lotte Group has tapped Arbiturm's Ethereum layer 2 network to boost its information-driven artificial metaverse platform, Lotte Caliverse.
Announced at CES 2025, the Arbitrum blockchain, with its 250ms block times, explained by Steven Goldfeder, CEO of developer Arbitrum Offchain Labs, as the “ideal home for Caliverse,” enabling “high-quality performance within virtual worlds and gaming experiences.”
Goldfeder said Arbitrum's technology stack will provide a seamless experience for users, setting “a new standard for Arbitrum-based interactions in a virtual world.”
Created in association with gaming industry giants like Epic Gamesusing technologies such as the Unreal Engine 5, the Lotte Caliverse offers a metaverse platform and features experiences such as virtual shopping with real-world product delivery, immersive K-Pop and electronic music performances by stars like NMIXX and DJ ALOK, and interactive gaming experiences, including the “Caliverse: Invasion” which was newly announced.
The platform will feature brands from Lotte Group's extensive portfolio, including Lotte Duty-Free, Lotte HiMart, and Lotte Cinema, alongside globally recognized names such as Givenchy, MCM, L'Occitane, fresh, 7-Eleven, and the world famous electronic music. festival, Tomorrowland.
Caliverse first went live last August and is already available for users to experience, but the integration with Arbitrum will add crypto payments to the platform.
The latest development builds on Lotte Group's strategic partnership with Arbitrum, which was name last year and positions Arbitrum as the primary blockchain infrastructure provider for Caliverse.
As part of this expanded collaboration, Lotte is also expected to receive the largest ever donation in ARB marks from the Arbitrum Foundation. This deal is still under discussion and has not yet been finalized, according to Arbitrum officials.
Lotte Group has a history of exploring blockchain technology, first show up its metaverse development plans at CES 2023. That same year, the company collaborated with Ethereum sidechain Polygon to expand its NFT initiatives.
At the same time, Arbitrum has gradually consolidated its position as a leading player in the Web3 gaming space. Last month, the project launched Captain Laserhawk: The GAME, a multiplayer shooter that leverages blockchain to enable web-based experiences.
In June 2024, the project show up a $215 million funding program to support game developers in an effort to advance the web3 gaming sector.
according to Dappradarthe blockchain currently hosts over 100 games, with the top games being CryptantCrab Prime, Zeeverse, and Overtime Markets.
