People are talking about it Game GTA 6 again, and this time it has to do with how much money you might have to play with. According to an analyst, there is some “hope” in the industry that Rockstar may choose to introduce fixed price moves against the game, which could help address something that the publishing boss Larian says “that is not the reason the business is in the situation. now”, but “it's an uncomfortable truth”.
That analyst is Matthew Ball, CEO of Epyllion, a company that “provides investment and strategic advisory services, produces television, movies and video games”. It's also “collaborating” a metaverse thing, because it's 2025. Anyway, Ball issued a A presentation on the state of video gaming in 2025 (many thanks, VGC), which tries to predict how the industry might change over the year.
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On slide 214 of the very short and to the point slide presentation 222, Ball identifies Game GTA 6Pricing is one of several new “growth engines” that could pull the games industry out of its current “vicious cycle” (illustrated on slide 123) when it comes to games attracting and maintaining the attention of enough players to justify the investment required to make them in the eyes of companies.
Along with items like the Nintendo Switch 2“UGC platforms and tools” (that's modding and such to you and me), and of course AI (sigh), GTA 6 is being set at a higher price which allows other publishers to follow suit and see an advantage in it to reconnect development without accepting the effects of anmy backlash caused by being the first to do it themselves is seen as something that could help with to make a difference.
“In 2025, GTA VI's impact on game time and business spend will be mixed as it's a console-only launch and will significantly cannibalize hours/spend on other titles, but some gameplay hopefully GTA VI will be priced at $80 – $100, breaking the $70 barrier and helping $50 titles move up to $60, $60 to $70 to make, $70 to $80, etc,” Ball wrote.
The analyst goes on to argue that adjusting for inflation, stagnation of game prices relative to their development costs and rising prices of other products would make GTA 6 at a price of $70 the “cheapest GTA ever” in “real terms”, adding that the $91 charge would put it around the GTA average price when accounting for inflation.
It's a cover we've heard before, and one that understandably doesn't sit well with many consumers – as regular people like you and me are already dealing with massive inflation that prices cause almost everything in our lives. Plus skyrocket games. You know, the great stress caused by the cost of living crisis, or whatever it's called in your part of the world.
This is something Baldur's Gate 3 Publishing director Michael Douse has acknowledged this aspect of the report in a tweeted response. “A good company raises salaries according to inflation so that their employees don't die or something, but the prices of games haven't increased with inflation. That's not why the industry is in the s **t now, but it's an uncomfortable truth,” he wrote, adding that he has yet to release games that players feel are worth the investment that the price represents. .
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After asking Kotaku's Ethan Gach whether a price increase for GTA would really “break the stigma against more price variation or just funnel even more money to Take-Two from other games”, Douse added: “It's obvious that Take-Two (is) going to waste the entire industry for a while because the game is going to be amazing, immersive, and completely replayable. emoji).”
“Everybody knows you avoid Rockstar's exposure, and then you learn from it.”
How would you feel about GTA 6 being priced around $100? Let us know below!