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Spain will strengthen its historical role as a bridge between Europe and Latin America with the arrival of MERGE Buenos Aires, a special event in 2025 that will bring together advanced innovations in blockchain and Web3. Combining technology, culture and business, this event aims to position Buenos Aires as a key player in one of today's most disruptive industries.
The last edition, held in Madrid, was a great success with over 2,500 attendees and 250 international speakers. Over three days, MERGE Buenos Aires will gather leaders from leading tech and financial companies, new start-ups, traditional institutions, and government representatives from around the world. Discussions will focus on technological transformation policies, with an emphasis on the coexistence of traditional finance and crypto assets to address global financial needs.
Paula Pascual, CEO and founder of MERGEoutlined the main goal: to create a space that will drive the financial innovation agenda, shape strategies for the Web3 era, and support traditional institutions in adopting decentralized technologies .
The event will explore the future of the internet and the impact of blockchain, covering topics such as digital identity, tokenization, decentralized finance, direct payments, cybersecurity, and blockchain collaboration with technologies that emerging such as artificial intelligence. These themes are reshaping interaction, management, and project funding, driving a more inclusive and transparent digital economy. This unique combination of topics and practical applications will position MERGE Buenos Aires as a leading forum for innovation and digital transformation.
A high-level agenda with an unrivaled line-up of speakers
The program begins on Monday, March 24, with a special cocktail reception at the Spanish Embassy, welcoming special guests. On March 25 and 26, the conference will include lectures, workshops, presentations, and experiences that blend culture and technology, offering much more than a typical tech event.
The event will present an amazing line-up of speakers from various key sectors. Management and institutional leaders including Pedro Inchauspe (Central Bank of Argentina), Roberto E. Silva (CNV Argentina), Fabio Araujo (Central Bank of Brazil), and Juan Carlos Reyes (CNAD El Salvador).
From the fintech and corporate world, notables include Coty de Monteverde (Santander Bank), Esteban Tresseras (Bank of Galicia), and Sebastian Resano (Mastercard), along with representatives from international companies such as Microsoft and Live.
The Web3 ecosystem features leaders from indigenous companies such as Pablo Casadío (Bit2Me), María Fernanda Juppet (CryptoMKT), and Robert Drost (Constitution itself), among others.
Essential support from leading companies
The unwavering support of our original sponsors is essential in ensuring the success of MERGE Buenos Aires, an event that has already established itself as a much-needed milestone in the Web3 industry. Prominent organizations that have confirmed their support include renowned names such as Blockchain Factory, Bit2Me, Chainalysis, CryptoMKT, Eigen Foundation, Finreg360, GPC Consulting Partners, Lirium, Stakely, and Taurusamong many others. These companies highlight the diverse and global nature of the strategic partners making this event possible.
More than technology: disruptive culture and art will leave you in awe
MERGE Buenos Aires stands out for its seamless blend of art and technology, creating an innovative experience that combines culture, creativity and innovation. At Palacio Libertad, attendees will enjoy digital art galleries, interactive installations, concerts, performances, and innovative exhibitions.
The event expands beyond its central location with parallel activities such as VIP dinners, community meetings, networking sessions, and cultural tours, fostering collaborations that cross boundaries and disciplines.
It's not about how, but when we will be fully immersed in the Internet of the future. MERGE has the answer. Early bird tickets will soon be available on the website.
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Source: https://beincrypto.com/buenos-aires-will-become-a-new-spotlight-thanks-to-merge/
