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Making GTA 6 $100 Could Break Price Lock, Analyst Says


Video games have never been more common or more sophisticated, but the industry that creates them is facing Unprecedented Headlines Amidst Spiraling Costs, Intense Competition, and an Unparalleled Player Base. A new market analysis suggests that breaking the current $70 price barrier on games could help alleviate some of the challenges, and that Grand Theft Auto VI he could be the person to do it.

“In 2025, Game GTA VIplayer hours and revenue will be affected while it's a console-only launch and cannibalize hours/spend that would otherwise go to other titles,” read a slide from venture capitalist, analyst, and author Matthew Balldisplay”The state of video gaming in 2025“(via Spot game). “But there is hope that Take-Two will make a price Game GTA VI at $80 or even $100, thus breaking a major price barrier and allowing the rest of the market to move up as well.”

This preview is one of several things Ball believes could help fuel the growth of the gaming industry in the future, along with things like PC gaming handhelds, the Switch 2 , new genres and franchises, and a review of mobile market regulation. Take-Two may not need the extra money, but a price increase Game GTA VI they could cover for other companies to raise their prices as well. The increasingly empty middle ground could go from raising $40 and $50 to $60 and $70, so the reasoning goes. Then again, in the current zero-sum environment, raising the cap could just take even more money away from smaller companies and lesser-known franchises.

A screenshot shows how much of the game market is controlled by the major franchises.

This is not the first time someone has raised the idea Game GTA VI the current $70 price barrier could be broken. Take-Two CEO Strauss Zelnick has been asked about it on past investor calls and responds by saying that the company always wants to over deliver in terms of quality and value. Of course that neutral answer does not close the door for him Game GTA VI be $80 or even $100, and Take-Two was one of the first companies to push existing games into $70 territory with the launch of the PlayStation 5 and Xbox Series X/S .

Previously, top box games had been $60 since the launch of the PlayStation 3 and Xbox 360, remain stationary for about 15 years even though most other things around them became more expensive, including development budgets. When Game GTA 3 it came to PS2 back in 2001, it was $50. If it were adjusted for inflationit would cost $90 today. And of course there are many big blockbusters, like Call of Duty: Black Ops 6 and Assassins Creed Shadowsyou already have $100 versions for those players who want limited edition skins, premium battle passes, in-game extras, and early access to play before the official release (the last edition of Monster hunter wilds It's even higher than $110).

In his analysis, Ball points out several reasons why companies are so reluctant to increase game prices, or at least now to use a one-size-fits-all approach to their selection. The fact that game prices historically haven't changed much has reinforced how “sticky” they are and leads to out-player scrutiny whenever price increases are discussed. Other factors are competition from the rise of free-to-play games like Fortnite and Genshin's victory and the desire to reach as large a player base as possible for battle passes, DLC, and other paid add-ons down the road. Furthermore it is no secret how many people are already trained to wait just a few months for big discounts on everything but the best selling games.

Nintendo recently showed that price increases aren't the end of the world when done quickly. It cost an extra $10 for The Legend of Zelda: Tears of the Realm despite still having the same hardware as the $60 Breath of the Wild. The game went on to sell over 20 million copies and that didn't mean either Pikmin 4 it was suddenly going to cost $70 as well (though still worth it). Baldur's Gate 3 it was only $60 on PC, but it could have been another obvious candidate for an $80 or even $100 game.

“I don't like the artificiality of the aftermarket pricing structure,” Larian Studios head of publishing Michael Douse said. write online last year. “Use the inflated base price to sell subscriptions, and use vague content promises to inflate final editions to make the base price look better. It all looks a bit dangerous & detached from the community. I think a game should be priced according to its quality, breadth and depth. I'm not against higher prices, but this arbitrary uniform just doesn't make sense to me. It feels so uncertain.”

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