Sky Sports has joined as a new partner in the World Darts Championship's 'The BIGGER 180' campaign for Prostate Cancer UK.
Paddy Power will once again donate £1,000 to Prostate Cancer UK for every 180 at this year's tournament, as well as a huge bonus of £180,000 for every nine darter – split between the charity, player and fan lucky in the Ally Pally crowd.
This year's donation is expected to exceed the £1m raised in 2023/24, and the money will support Prostate Cancer UK's TRANSFORM trial, a ground-breaking research project which will find the most improved early detection of prostate cancer and paved the way for a national screening programme. .
In the UK, one man dies from prostate cancer every 45 minutes. But finding it early, when it's easier to treat, can save lives.
This Christmas, fans are being encouraged to take just 30 seconds to find out their prostate cancer risk using the easy online tool below:
While raising awareness across the UK, the campaign will aim to reach men in regions such as Scotland, Wales, the North West, South West and Midlands, where are higher numbers of men diagnosed too late for treatment.
The player who throws the most 180s in the competition will also receive the Ballon d'Art, which went to champion Luke Humphries in 2023/24.
He hit 73 incredible heights on his way to glory.
A Sky Sports spokesperson said: “It's an honor to be part of the BIGGER 180 campaign, especially after seeing the fantastic work and money raised last year. save lives.”
Matt Porter, chief executive of Professional Darts Corporation, said: “The BIG 180 was darts' biggest ever charity partnership and it's exciting to see this grow even further for the 2024 Paddy Power World Darts Championship/ 25.
“The BIGGER 180 will directly benefit the TRANSFORM test, and with the incredible level of players in 2024, we could not only see a record number of 180s hit during the event but also a number of nines darters!”
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